Music Festival & Event Economic Impact Studies
How We Help
Festivals and large-scale events bring visitors, spending, and media attention to host communities, but quantifying that contribution requires rigorous methodology. An economic impact study gives organizers, sponsors, and local governments the credible data they need to justify investment, secure permits, attract sponsorship, and demonstrate community value.
We handle everything from survey design and on-site intercept data collection to input-output modeling and the final designed report. Our studies distinguish between net new spending by visitors and recirculated local dollars, ensuring the numbers withstand scrutiny from economists, journalists, and public officials.
Request a Proposal →What We Measure
Attendee Spending
On-site and off-site expenditures by festival-goers on lodging, food, transportation, and retail.
Visitor Profiling
Demographics, travel patterns, party size, length of stay, and spending categories via intercept surveys.
Net New Activity
Spending by non-local attendees that represents genuinely new economic activity for the host region.
Jobs & Labor Income
Direct, indirect, and induced employment and wages supported by the event.
Tax Revenue
Sales tax, hotel/lodging tax, and other fiscal contributions to local and state government.
Satisfaction & Tracking
Attendee satisfaction scores, Net Promoter Score, and year-over-year trend analysis for multi-year events.
Zootown Music Festival
Zootown Music Festival
Attendee survey and economic impact study for Missoula's breakout music festival, cited in national media.
Why Clients Choose Zenith
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