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How We Help

Festivals and large-scale events bring visitors, spending, and media attention to host communities, but quantifying that contribution requires rigorous methodology. An economic impact study gives organizers, sponsors, and local governments the credible data they need to justify investment, secure permits, attract sponsorship, and demonstrate community value.

We handle everything from survey design and on-site intercept data collection to input-output modeling and the final designed report. Our studies distinguish between net new spending by visitors and recirculated local dollars, ensuring the numbers withstand scrutiny from economists, journalists, and public officials.

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Outdoor music festival crowd at sunset
Methodology

What We Measure

Attendee Spending

On-site and off-site expenditures by festival-goers on lodging, food, transportation, and retail.

Visitor Profiling

Demographics, travel patterns, party size, length of stay, and spending categories via intercept surveys.

Net New Activity

Spending by non-local attendees that represents genuinely new economic activity for the host region.

Jobs & Labor Income

Direct, indirect, and induced employment and wages supported by the event.

Tax Revenue

Sales tax, hotel/lodging tax, and other fiscal contributions to local and state government.

Satisfaction & Tracking

Attendee satisfaction scores, Net Promoter Score, and year-over-year trend analysis for multi-year events.

Featured Study

Zootown Music Festival

Outdoor music festival Festival

Zootown Music Festival

Attendee survey and economic impact study for Missoula's breakout music festival, cited in national media.

$9.1M Output net new activity

Why Clients Choose Zenith

IMPLAN Certified
Two of roughly three dozen certified economists worldwide.
Independent
No financial interest in outcomes. Our findings withstand scrutiny.
Publication-Quality
Designed reports ready for boards, legislators, and press.
48-Hour Proposals
Detailed scope, timeline, and fixed-fee quote.
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