Media Coverage

Independent economic research only holds up when it survives scrutiny from reporters, regulators, and public officials. The coverage below reflects that test. When Billboard covered the Zootown Music Festival's $9.1 million net new impact, when Texas Public Radio and the San Antonio Report broke down Port San Antonio's $9 billion annual footprint, and when the Joplin Globe led with Crowder College's $128 million regional contribution, they were reporting the results of Zenith Economics studies.

We do not pay for press placements or syndicate our findings. These citations exist because our methodology is transparent, our numbers are defensible, and our reports are designed for non-specialist audiences. When a journalist calls a study "rigorous" or a state comptroller cites it as a primary source, that is earned credibility — and it is the same signal our clients rely on when presenting our work to boards, legislators, and stakeholders.

The selection below includes coverage from national trade publications, regional dailies, public radio affiliates, and government reports that cite Zenith Economics research.