Samuel Maury-Holmes is an economist who founded Zenith Economics in 2024. He leads the firm's economic and fiscal impact studies, from attendee surveys for a single festival to a statewide analysis of 75 airports.
Before founding Zenith he was Practice Lead at Beacon Economics. Over his career he has led studies for clients including Meta, Port San Antonio, LACERA and Brightline West.
He is one of the 42 economists listed in IMPLAN's Certified Economist directory.
Recent studies
| Study | Year | Published by |
|---|---|---|
| Economic impact of Montana's 75 public-use airports, with Montana State University | 2026 | Montana Department of Transportation |
| Economic impact of LACERA pension benefits | 2026 | LACERA |
| Crowder College economic impact study | 2026 | Crowder College |
| Port San Antonio economic impact study | 2025 | Port San Antonio |
| Zootown Music Festival economic impact study | 2025 | Zootown Music Festival |
| The economic impact of U.S. data center construction | 2025 | Zenith Economics |
| Residential permitting in the City of Los Angeles, quarterly series with Hilgard Analytics | 2024 | Covered by Urbanize LA |
Articles
- How much does an economic impact study cost?
- What is IMPLAN and how does it work?
- Fiscal impact vs. economic impact
- Direct, indirect and induced effects: multipliers explained
- How to evaluate an economic impact report
In the press
Studies he led have been covered by Billboard, Texas Public Radio, the San Antonio Report, the Joplin Globe and KSNF/KODE, and cited by the Texas Comptroller of Public Accounts. The full list is on the media page.
Contact
Find Samuel on LinkedIn. For a proposal or a press inquiry, email info@zenithecon.com or use the proposal request form. For firm details, see firm facts.